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RYAN CHIASSON
ASSOCIATE CREATIVE DIRECTOR / COPYWRITER
We had less than 24 hours to come up with a way to announce the biggest
player addition in TFC's history. Jermain Defoe was leaving England
for the victory-challenged Toronto FC.
Full slashie transparency: I did not work on the TV spot.
2014 CMA Awards - Gold
2014 Clio Sports Awards - Silver
TFC - Case Study

TFC - Double Decker Bus

TFC - Double Decker Bus
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TFC - Double Decker Bus
We branded double decker buses to tease the big announcement.

TFC - Wild Postings

TFC - Wild Postings
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TFC - Wild Postings
To announce Defoe's arrival, we placed wild postings all across Toronto.

TFC - Fake Tabloid Cover
The day Defoe signed with TFC, we wrapped a Metro newspaper to look like
a fake British tabloid.

Sportsnet.ca Takeover
A takeover of Sportsnet.ca ensured that sports fans wouldn't miss
soccer's biggest announcement.

Digital Board
Defoe's signing was announced on a digital board right outside of BMO Field,
visible to thousands of cars on the Gardiner Expressway.
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