The first batch of Budweiser brewed in Canada was in Edmonton, Alberta in 1980. Since then, it's been brewed by Albertans.
We wanted to remind Albertans, where craft beer is gaining market share, that Bud has been part of the community for over 40 years.
So we created Alberta Made, which launched with a packaging redesign and a new creed. Alberta Made then came to life with a launch event at Calgary Stampede, a partnership with CBC Sports, launch film, out of home, social content, P.O.S. at retail and in-bar.
2018 ADCC - Packaging Design - Merit