Every four years, the World Cup brings splashy ads and sky-high budgets for soccer’s biggest stars.

As a Toronto Host City Supporter, OLG faced a massive hurdle: strict tier-one marketing rights
meant we couldn't use official FIFA IP or afford celebrity endorsements.

Instead of buying the spotlight, we wanted to share it.
So, we didn’t pay the world’s biggest star players.
We made the community our star players and claimed a Guinness World Record.

 

OLG Presents: The World’s Largest Game of Human Foosball. *Case coming soon