RYAN CHIASSON
ASSOCIATE CREATIVE DIRECTOR / COPYWRITER
Creativity, curiosity and conviction are in Ryan's blood. He's a sports loving, music binging creative with eyes
and up ears on all things now and next in culture. His inspiration comes in many forms, from biographies about
CFL players from the 1960s, to testing out emerging AI platforms, and seeking out obscure music videos from
bands he can't pronounce in genres he didn't know existed.
Ryan's teams have won at Cannes, D&AD, One Show, Clios, Ad Age, ADCC, Marketing Awards, Strategy
and other award shows owned by the same people.Yet he's most proud of winning the 2023 City of Hamilton
"Name A Snowplow" contest with 10x more votes than the runner up. That's a pretty bold statement coming
from a self-professed geek when it comes to all things advertising.
Ryan is partnered up with Chenice Piercy at Angry Butterfly where he's not so angry.
Associate Creative Director - Angry Butterfly
February 2023 - Present
Clients: Stok'd, Jane/Finch Centre, Dairy Farmers Of Canada, Jays Care Foundation,
Havergal College, Gibson's Finest, Co-operators.
Associate Creative Director - Ogilvy Toronto
August 2021 - February 2023
Clients: Invest In Canada, Absolut, Cadbury, Pizza Hut & Hellmann's.
Associate Creative Director - King Ursa
November 2020 - August 2021
Clients: Moosehead Breweries, Twisted Tea, Timberland, Maple Lodge Farms, Zabiha Halal & Cordura.
Freelance Associate Creative Director/Copywriter
July 2020 - November 2020
Client: Uber
Associate Creative Director - No Fixed Address
January 2019 – July 2020
Clients: Canadian Centre For Child Protection, Dairy Farmers Of Ontario, J.P. Wiser's, Mill St. & Aviva CSR.
Sr. Copywriter - Anomaly Toronto
August 2015 – January 2019
Clients: Nike, Converse, Hershey's, Budweiser, BRP, Responsible Gambling Council, Sport Chek & Bud Light.
Copywriter - Sid Lee Toronto
August 2013 – August 2015
Clients: AXE Canada, Sport Chek, President's Choice Financial, Toronto FC, Moosehead, Postmedia & Mark's.
Copywriter - Publicis Toronto
March 2012 – August 2013
Clients: Chrysler, Jeep, Dodge, Ram & Fiat.
Jr. Copywriter - BBDO Toronto
June 2011 – March 2012
Clients: Sears, RBC, Mercedes-Benz & smart.
Intern Copywriter - TBWA Toronto
March 2011 – May 2011
Clients: Visa, Nissan, CMA, Gatorade & Minto.
Advanced Advertising Diploma - Mohawk College
September 2008 – February 2011
Winner of CMA Gold Student Award & ADCC Student Award.
Awards
2024 Cannes Lions - Bronze Lion - Film (Market Disruption)
2024 Cannes Lions - Bronze Lion - Media (Use of Social)
2024 Cannes Lions - Shortlist - Film (Local Brand)
2024 Cannes Lions - Shortlist - Creative Strategy (Collaboration)
2024 Cannes Lions - Shortlist - Creative Strategy (Challenger Brand)
2024 - D&AD - Wood Pencil - Film
2024 D&AD - Wood Pencil - Social
2024 D&AD - Wood Pencil - Media
2024 D&AD - Shortlist - Integrated
2024 One Show - Gold - Innovation
2024 One Show - Gold - Brand Partnerships
2024 One Show - Silver - Integrated
2024 One Show - Silver - Brand Partnerships
2024 One Show - Silver - Brand Partnerships
2024 One Show - Bronze - Integrated
2024 One Show - Bronze - Innovation (Social)
2024 One Show - Merit - Film
2024 One Show - Merit - Use Of Humour
2024 LIA - Gold - Innovative Use Of Social
2024 LIA - Gold - Strategy - Partnerships
2024 LIA - Silver - Digital - Social Media
2024 LIA - Silver - Direct - Integrated
2024 LIA - Silver - Integration - Retail
2024 LIA - Silver - Strategy - Breaking Sector Convention
2024 LIA - Bronze - Online Film - Consumer
2024 LIA - Finalist - PR - Best Local Market
2024 Clio Awards - Film - Silver
2024 Clio Awards - OOH - Silver
2024 Communication Arts - Advertising Annual
2024 Ad Age Small Agency - Integrated - Gold
2024 ADCC - Gold - Film - Online Series
2024 Strategy Agency Of The Year - Gold - Small Agency Campaign Of The Year
2024 Strategy Awards - Gold - Gamechanger
2024 Strategy Awards - Branding Within Boundaries
2024 Applied Arts - Small Community/Business Advertising - Series
2024 Applied Arts - Small Community/Business Digital - Series
2024 Applied Arts - Social - Series
2024 Applied Arts - Entire Advertising Campaign
2024 Applied Arts - Small Community/Business Integrated Campaign
2024 Gerety Awards - Integrated - Silver
2024 Marketing Awards - Gold - Consumer Marketing
2024 Marketing Awards - Silver - Integrated Campaign
2024 Marketing Awards - Bronze - Integrated Web Campaign
2024 - AICP Next Awards - Integrated Campaign
2023 City of Hamilton "Name A Snowplow" Contest - Winner
2021 Cannes Lions - Design - Spatial & Sculptural Exhibitions & Experiences - Bronze - Lolli
2021 Cannes Lions - PR - Corporate Purpose & Social Responsibility - Shortlist - Lolli
2021 Cannes Lions - Outdoor - Interactive Experiences - Shortlist - Lolli
2020 D&AD - Spatial Design - Exhibition Design - Wood Pencil - Lolli
2020 One Show - Spatial Design - Experiential & Immersive - Silver Pencil - Lolli
2020 One Show - Experiential & Immersive - Art Direction - Merit - Lolli
2020 One Show - Immersive Spaces - Merit - Lolli
2020 One Show - Experiential & Immersive - Brand Installations - Merit - Lolli
2020 One Show - Experiential & Immersive - Storytelling - Shortlist - Lolli
2020 One Show - PR - Events & Experiential - Shortlist - Lolli
2021 ADCC - Promo Campaign - Gold - Lolli
2021 ADCC - Experience Design - Gold - Lolli
2021 ADCC - Environmental Design - Gold - Lolli
2021 ADCC - Stunt/Event - Silver - Lolli
2021 ADCC - PR Campaign - Silver - Lolli
2021 ADCC - Public Service/Non Traditional - Silver - Lolli
2021 ADCC - Experiential Single - Silver - Lolli
2021 Clios - PR - Activation - Silver - Lolli
2021 Clios - Branded Entertainment - Activation - Bronze - Lolli
2021 Clios - Experience - Public Service - Bronze - Lolli
2021 Muse Creative Awards - Experiential & Immersive - Platinum - Lolli
2021 Muse Creative Awards - Strategic Program - Platinum - Lolli
2021 Muse Creative Awards - Event - Platinum - Lolli
2021 Muse Creative Awards - Experiential & Immersive - Gold - Lolli
2020 ADC - Experiential/Environmental Design – Gold - Lolli
2020 ADC Experiential Design / Installations – Single – Bronze - Lolli
2020 ADC – Spatial Design – Innovation – Bronze - Lolli
2020 ADC - Spatial Design/Installation Design – Bronze - Lolli
2020 ADC - Design for Good/Experiential Design – Merit - Lolli
2020 ADC - Design For Good/Spatial Design – Merit - Lolli
2020 Communication Arts - Advertising - Public Service
2020 Caples Awards - Ambient/Guerilla - OOH – Gold - Lolli
2020 Caples Awards - Not For Profit – Silver - Lolli
2020 Caples Awards – PR – Bronze - Lolli
2020 Gerety Awards - Experience - Silver - Lolli
2020 Gerety Awards - Work For Good - Bronze - Lolli
2020 CMA Awards - Customer Experience - Gold - Lolli
2020 CMA Awards - Engagement - Gold - Lolli
2020 CMA Awards - Business Impact - Silver
2020 Marketing Awards - Experiential - Silver - Lolli - Lolli
2020 Marketing Awards - Integrated Campaign/PR - Silver - Lolli
2020 Marketing Awards - Education & Advocacy - Silver - Lolli
2020 PR Week Global Awards - Gold - Non-Profit - Lolli
2020 Sabre Awards - Best In Social Good & Public Service - Merit - Lolli
2020 North American Sabre Awards - Not For Profit - Gold - Lolli
2020 North American Sabre Awards - Titanium Sabre - 4th Overall Best In Show - Lolli
2020 Applied Arts - Advertising - Pro Bono Single - Lolli
2020 PR Daily - Non-Profit PR Awards - Winner - Lolli
2020 CMA Awards x 4 Shortlist - Lolli
2020 Shopper Innovation Awards - Partnering - Silver - Ride Like No Other
2020 Shopper Innovation Awards - Reinvention - Silver - Ride Like No Other
2019 Media Innovation Awards - Best In Brand Partnerships - Gold - Ride Like No Other
2019 Media Innovation Awards - Best In Niche Targeting - Bronze - Ride Like No Other
2018 CMA - Brand Building - Food & Beverage - Silver - Bud Light Living Rooms
2018 ADCC - Packaging Design - Alberta Made
2017 ADCC Awards - Gold - Interactive Advertising - Nike Face Of The Fans
2017 ADCC Awards - Silver - Best Use Of Social - Nike Face Of The Fans
2017 Clio Sports - Design - Poster - Single - Silver - Nike Face Of The Fans
2017 Clio Sports - Medium Innovation - Short List - Nike Face Of The Fans
2017 Applied Arts - Design - Poster Single - Nike Face Of The Fans
2017 Applied Arts - Advertising - Cover Page - Nike Face Of The Fans
2017 Applied Arts - Advertising - Social - Nike Face Of The Fans
2017 Applied Arts - Art Direction - Series - Nike Face Of The Fans
2017 Applied Arts - Illustration - Poster Series - Nike Face Of The Fans
2017 Promo Awards - Silver - Best Use Of Design - Nike Face Of The Fans
2017 Promo Awards - Bronze - Best Use Of Social - Nike Face Of The Fans
2017 Promo Awards - Bronze - Best Use Of Social - Nike Face Of The Fans
2018 - FWA - Pick Of The Day - Farida The Fortune Teller
2018 CMA - Digital & Tech - Food & Beverage - Bronze - Farida The Fortune Teller
2017 CSS Design Awards - Site Of The Day - Farida The Fortune Teller
2016 ADCC - Merit - Editing - RGC - The Chase
2015 Carte Blanche - Finalist - Coca-Cola Polar Bears
2015 Communication Arts - Illustration Annual - #MyNorth
2015 Clio Sports Awards - Bronze - Design - #MyNorth
2015 Clio Sports Awards - Bronze - Branded Content - #MyNorth
2015 Applied Arts - Advertising Annual - Craft - Series - #MyNorth
2015 Applied Arts - Advertising Annual - Branded Content - #MyNorth
2015 Applied Arts - Illustration Annual - Poster Series - #MyNorth
2015 Applied Arts - Illustration Annual - Poster Single - #MyNorth
2015 Applied Arts - Design Annual - Poster - Series - #MyNorth
2015 Applied Arts - Design Annual - Poster - Single - #MyNorth
2015 Marketing Awards - Bronze - Online Campaign - #MyNorth
2015 ADCC - Merit - Advertising Illustration - #MyNorth
2015 Media Innovation - Gold - Integrated Campaign - #MyNorth
2015 Media Innovation - Gold - Niche Target - #MyNorth
2015 Media Innovation - Gold - Location Marketing - #MyNorth
2015 Media Innovation - Silver - OOH - #MyNorth
2015 Media Innovation - Bronze - Retail - #MyNorth
2015 National Advertising Challenge - Merit - McDonald's CBO
2014 CMA Awards - Gold - Advertising Consumer Services - TFC - It's A Bloody Big Deal
2014 Clio Sports Awards - Silver - PR - TFC - It's A Bloody Big Deal
2013 Communication Arts - OOH - Jeep Gondola
2011 ADCC Student Awards - Hamilton Wing Fest
2010 CMA Student Awards - Gold
Questions about my work, favourite band or potential slashies on my site? You know the drill.