2016 was a historic season for the Toronto Raptors. The players took inspiration from a passionate fan base who helped

fuel the team to new heights. Safe to say, the fans messages to the Nike Raptors players were heard loud and clear.

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2017 ADCC Awards - Gold - Interactive Advertising

2017 ADCC Awards - Silver - Best Use Of Social

2017 Clio Sports - Design - Poster - Single - Silver (DeMar DeRozan)
2017 Clio Sports - Medium Innovation - Short List 
2017 Applied Arts - Design - Poster Single  (DeMar DeRozan)

2017 Applied Arts - Advertising - Cover Page

2017 Applied Arts - Advertising - Social

2017 Applied Arts - Art Direction - Series
2017 Applied Arts - Illustration - Poster Series 

2017 Promo Awards - Silver - Best Use Of Design

2017 Promo Awards - Bronze - Best Use Of Social

Nike Face Of The Fans - Case Study

DeRozan Social Post

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We launched the first in the Face Of The Fans series with NBA All Star, DeMar DeRozan.

A Dropbox link was included with each portrait so fans could download a full size,

high res poster, as well as profile pictures and headers for their social accounts.

DeRozan Poster

Patterson Social Post

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The second in the Face Of The Fans series featured fan favourite, Patrick Patterson

and a message from Blue Jays star Marcus Stroman.

Joseph Social Post

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The third in the Face Of The Fans series featured hometown hero, Cory Joseph

and a message from tennis star Genie Bouchard. 

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Valanciunas Social Post

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The final Face Of The Fans series featured emerging star Jonas Valanciunas.

The big man even retweeted his portrait.