2016 was a historic season for the Toronto Raptors. The players took inspiration from a passionate fan base who helped
fuel the team to new heights. Safe to say, the fans messages to the Nike Raptors players were heard loud and clear.
2017 ADCC Awards - Gold - Interactive Advertising
2017 ADCC Awards - Silver - Best Use Of Social
2017 Clio Sports - Design - Poster - Single - Silver (DeMar DeRozan)
2017 Clio Sports - Medium Innovation - Short List
2017 Applied Arts - Design - Poster Single (DeMar DeRozan)
2017 Applied Arts - Advertising - Cover Page
2017 Applied Arts - Advertising - Social
2017 Applied Arts - Art Direction - Series
2017 Applied Arts - Illustration - Poster Series
2017 Promo Awards - Silver - Best Use Of Design
2017 Promo Awards - Bronze - Best Use Of Social
Nike Face Of The Fans - Case Study
DeRozan Social Post
We launched the first in the Face Of The Fans series with NBA All Star, DeMar DeRozan.
A Dropbox link was included with each portrait so fans could download a full size,
high res poster, as well as profile pictures and headers for their social accounts.
Patterson Social Post
The second in the Face Of The Fans series featured fan favourite, Patrick Patterson
and a message from Blue Jays star Marcus Stroman.
Joseph Social Post
The third in the Face Of The Fans series featured hometown hero, Cory Joseph
and a message from tennis star Genie Bouchard.
Valanciunas Social Post
The final Face Of The Fans series featured emerging star Jonas Valanciunas.
The big man even retweeted his portrait.