2016 was a historic season for the Toronto Raptors. The players took inspiration from a passionate fan base who helped

fuel the team to new heights. Safe to say, the fans messages to the Nike Raptors players were heard loud and clear.

2017 ADCC Awards - Gold - Interactive Advertising

2017 ADCC Awards - Silver - Best Use Of Social

2017 Clio Sports - Design - Poster - Single - Silver (DeMar DeRozan)
2017 Clio Sports - Medium Innovation - Short List 
2017 Applied Arts - Design - Poster Single  (DeMar DeRozan)

2017 Applied Arts - Advertising - Cover Page

2017 Applied Arts - Advertising - Social

2017 Applied Arts - Art Direction - Series
2017 Applied Arts - Illustration - Poster Series 

2017 Promo Awards - Silver - Best Use Of Design

2017 Promo Awards - Bronze - Best Use Of Social

Nike Face Of The Fans - Case Study

DeRozan Social Post

We launched the first in the Face Of The Fans series with NBA All Star, DeMar DeRozan.

A Dropbox link was included with each portrait so fans could download a full size,

high res poster, as well as profile pictures and headers for their social accounts.

DeRozan Poster

Patterson Social Post

The second in the Face Of The Fans series featured fan favourite, Patrick Patterson

and a message from Blue Jays star Marcus Stroman.

Joseph Social Post

The third in the Face Of The Fans series featured hometown hero, Cory Joseph

and a message from tennis star Genie Bouchard. 

Valanciunas Social Post

The final Face Of The Fans series featured emerging star Jonas Valanciunas.

The big man even retweeted his portrait.

© ​RYAN CHIASSON

ryanjchiasson@gmail.com

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