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Nike Crown League is Canada's best and newest pro-am basketball league. Our job was to put Crown on the map not just in Toronto, but nationwide for its second season. We were the social voice that brought the league to a new level, with every week's tickets gone in mere minutes. 


We launched the season with a cinematic trailer followed by team profiles and
real time content, giving basketball-crazed Toronto hoops fans the hardwood action they craved.

Crown League Trailer

Some of Crown League's best starred in the cinematic trailer launched just before the season's tip off. 

Crown League Case Study

Made - Team Profile

Northern Kings - Team Profile

C.I.A. Bounce - Team Profile

Week 1 - IG Story

Week 1 - Highlights

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