Nike Crown League is Canada's best and newest pro-am basketball league. Our job was to put Crown on the map not just in Toronto, but nationwide for its second season. We were the social voice that brought the league to a new level, with every week's tickets gone in mere minutes. 

 

We launched the season with a cinematic trailer followed by team profiles and
real time content, giving basketball-crazed Toronto hoops fans the hardwood action they craved.

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