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ASSOCIATE CREATIVE DIRECTOR / COPYWRITER
No two Hershey's Cookies 'n' Creme bars are ever the same - each bar's cookie bits are formed in patterns as unique as the palm
of your hand. Our challenge was to bring the uniqueness of the bar to life in a way that appealed to Gen Z's random sensibilities.
We realized, if each bar is as unique as the palm of your hand, a Cookies 'n' Creme bar could be used to tell your fortune.
So we created Farida, the Cookies 'n' Creme Fortune Teller. Farida came to life through an interactive digital experience where
fans showed her their bar’s cookie bits in exchange for a one-of-a-kind video and a shareable, illustrated fortune. Farida's fame
then spread across the Internet with a full calendar of digital content. Yes, this long writeup was necessary.
2018 - FWA - Pick Of The Day
2018 CMA - Bronze
2017 CSS Design Awards - Site Of The Day
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