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RYAN CHIASSON
CREATIVE DIRECTOR / COPYWRITER
Sport Chek - #MyNorth highlighted the real basketball stories of Toronto's unique neighbourhoods.
We created basketball maps of each GTA neighbourhood that gave love to iconic landmarks and local legends.
Then we partnered with TSN to produce a series of mini docs about some of the best stories.
From there, the UGC machine took over.
#MyNorth Toronto Poster
Some posters featured all of the Toronto basketball neighbourhoods together.
#MyNorth Toronto Poster
Some posters featured all of the Toronto basketball neighbourhoods together.
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MYNORTH_MAP_POSTER-02.jpg
MYNORTH_MAP_POSTER-02.jpg
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Communication Arts - In Annual
Clio Sports Awards - 2 Bronze
Applied Arts - In Annual X 6
Marketing Awards - 1 Bronze
Media Innovation - 3 Gold, 1 Silver, 1 Bronze
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