Sport Chek - #MyNorth highlighted the real basketball stories of Toronto's unique neighbourhoods.
We created basketball maps of each GTA neighbourhood that gave love to iconic landmarks and local legends.
Then we partnered with TSN to produce a series of mini docs about some of the best stories.
From there, the UGC machine took over.
2015 Communication Arts - Illustration Annual
2015 Clio Sports Awards - Bronze - Branded Content
2015 Clio Sports Awards - Bronze - Design
2015 Applied Arts X 6
2015 Marketing Awards Bronze - Online Campaign
2015 Media Innovation - Gold - Integrated Campgaign
2015 Media Innovation - Gold - Niche Target
2015 Media Innovation - Gold - Location Marketing
2015 Media Innovation - Silver - OOH
2015 Media Innovation - Bronze - Retail
#MyNorth Case Study Video
In collaboration with TSN, we created mini documentaries about Toronto's
real basketball stories. This is the teaser.
#MyNorth Documentary - Phil Dixon
Our first feature was on The King of Toronto Basketball - Phil Dixon.
#MyNorth Documentary - Denham Brown
Our second feature was on Denham Brown's legendary 111 point performance in
his last high school game at West Hill Collegiate.
#MyNorth Documentary - The Wolfpack
Our third feature was about a diverse club basketball team that became one big, extended family on and off the court.
#MyNorth Documentary - Abdi Dini
Our fourth feature was on Abdi Dini, gold medal Paralympic athlete.
#MyNorth Documentary - Tammy Sutton-Brown
Our fifth feature was on the phenom from Markham, Tammy Sutton-Brown.
#MyNorth Neighbourhood Posters
We created posters with iconic basketball imagery from each neighbourhood.
This is the map of the entire GTA.