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Sport Chek - #MyNorth highlighted the real basketball stories of Toronto's unique neighbourhoods.

We created basketball maps of each GTA neighbourhood that gave love to iconic landmarks and local legends.

Then we partnered with TSN to produce a series of mini docs about some of the best stories. 

From there, the UGC machine took over.


Communication Arts - In Annual

Clio Sports Awards - 2 Bronze

Applied Arts - In Annual X 6

Marketing Awards - 1 Bronze 

Media Innovation - 3 Gold, 1 Silver, 1 Bronze

#MyNorth Case Study Video


#MyNorth Neighbourhood Posters

We created posters with iconic basketball imagery from each neighbourhood.

This is the map of the entire GTA.

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