Late in the 2025 MLB season, Baltimore Orioles broadcaster, Brian Roberts, questioned the baseball IQ of Canadian fans
during a game against the Toronto Blue Jays. As an official MLB sponsor, not a Blue Jays sponsor, Chevrolet couldn’t
use the Blue Jays IP in any response.

So, we turned the insult into a badge of honour for Canadian baseball fans. We launched an integrated quick response
campaign that challenged fans to prove their “High Baseball IQ” during the 2025 MLB Post-Season.