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We launched The Chuck Taylor All Star II Boot in a legendary way:
a full length music video for up and coming hip-hop group, The Lytics.
We then created digital assets and hosted an in-store event to launch the boot.
Converse X The Lytics Present: Legendary
We put the Chuck II Boot to the test and melted an ice bar.
Converse X The Lytics Present: Legendary :30
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