We launched The Chuck Taylor All Star II Boot in a legendary way:

a full length music video for up and coming hip-hop group, The Lytics.


We then created digital assets and hosted an in-store event to launch the boot. 

Converse X The Lytics Present: Legendary 

We put the Chuck II Boot to the test and melted an ice bar.

Converse X The Lytics Present: Legendary :30



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